Becks’ Pecks help sell H&M underwear line once again

David Beckham may be as popular for his looks as he is for his performance on the soccer pitch and he’s putting that fact to good use. After a positive response to his collaboration on a bodywear line with fashion chain H&M last year, the pair have joined forces once again. The LA Galaxy star is featured in nothing but his briefs in ads for the line that will be prominently featured in stores.  Additionally, in a promotion that will go through August 31, H&M features a 10-foot metallic statue of Becks in select stores in Manhattan, Los Angeles and San Francisco.  It’s not David but it will have to do.

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