LeBron and Nike Answer the Haters
This week marked the start of the 2010-2011 NBA season. And that meant that the world would finally have a chance to have a look at LeBron James added Miami Heat. Only time will tell if the team warrants the amount of hype it has been given, and given themselves, in the off season.
It's no secret that LeBron James' image has taken a hit since announcing that he was "taking his talents to South Beach" via an ESPN special earlier this year. He has made no secret of the fact that the criticism has bothered him, last week highlighting some of the racist messages he received on Twitter. Now that the season has started, he has to turn the other cheek to the words and pay attention to what matters most: His performance on the court.
Regardless of how many people dislike LeBron James for the way he handled the announcement that he was leaving the Cleveland Cavaliers, he remains a popular player and a powerful advertising commodity. His sponsors know this. Nike has launched a commercial that deals with the issue of what LeBron should or should not have done, and no one will ever be entirely pleased with everything he does. The commercial is excellent: Artful, powerful, intelligent, well-acted by LeBron, and humorous at times. A perfect antidote to an imperfect situation.